TFB Behind the Gun #159: SIM-X Ammo with Bill Reilly
It’s not often that we get to talk to the founder of a lot of firearm companies on this show, but today I have the pleasure of bringing you guys Mr. Bill Reilly, founder of SIM-X ammunition. Like all great ideas in the firearm world, Bill’s impetus for SIM-X came about in his basement, or rather, a desire for him to shoot in his basement safely. As you’ll learn today, Bill’s simple basement idea would grow and develop pretty quickly into what we have today: SIM-X ammunition. SIM-X’s claim to fame is an extremely high velocity, lightweight, lead-free ammunition for handguns and rifles that changes up the game for your shooting health, and the terminal effectiveness and safety of your self-defense and training ammunition.
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TFB Behind the Gun #159: SIM-X Ammo with Bill Reilly
In this episode of TFB Behind the Gun Podcast, we sit down with Bill Reilly, founder of SIM-X Ammunition, to unpack the story behind his company and its practical take on ammo design for training, competition, and self-defense. Bill opens up about how his hobby of shooting in his basement drove him back to school and sparked the creation of SIM-X. He breaks down the ammo’s competition roots and how it’s engineered for performance in both training and matches. Operating out of northern Salt Lake City, Utah, SIM-X focuses on lightweight, high-velocity rounds tailored for shooters who value function and reliability. We dig into Bill’s journey and explore how SIM-X goes beyond performance, contributing to healthier shooting habits with its lead-free ammunition in a no-nonsense chat about what’s next for the industry.
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